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Keywords: Google trends
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2022) 23 (4): 841–854.
Published: 28 April 2022
... the hypotheses. The subjects of investigation are the brands advertised during the past ten years of Super Bowl from 2011 to 2020 (n = 389). Search volume index data were collected through Google Trends. The authors used Ad Meter ratings to measure ad likability. Findings The findings indicate...
