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Keywords: Green purchase behavior
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Journal Articles
Predicting consumers' intentions to purchase eco-friendly athletic wear in a moderated model of individual green values and gender
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International Journal of Sports Marketing and Sponsorship (2022) 23 (2): 410–436.
Published: 01 October 2021
... with green purchase behavior. The moderating effects of individual green values were found statistically significant between peer influence and green purchase behavior. The data further revealed that the effect of environmental attitude, environmental concerns, peer influence and perceived environmental...
Includes: Supplementary data
