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Keywords: Identity Salience
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2022) 23 (3): 572–593.
Published: 25 October 2021
..., individual sport fans). The study examined the relationship between identity salience and both positive and negative aspects of fans' attitudes, emotions and behaviours. Design/methodology/approach Seven hundred and twelve (712) Israeli professional football fans participated in this study. The study...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2000) 2 (3): 40–59.
Published: 01 September 2000
...Dennis B. Arnett; Debra A. Laverie The purpose of this research is to investigate four factors (fan identity salience, satisfaction, attachment, and enduring involvement) to assess their ability to differentiate among three types of fans (frequent, moderately frequent, and infrequent attendees...

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