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1-4 of 4
Keywords: Internet
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2006) 8 (1): 10–27.
Published: 01 October 2006
...Sven Theysohn Global reach, together with rapidly increasing broadband coverage, makes the internet a potentially interesting distribution channel for video highlights and full-match viewings. This study investigateswillingness to pay as well as consumer preferences for type of report to derive...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2006) 8 (1): 92–103.
Published: 01 October 2006
...Paul Kitchin Stick Cricket is a website visited by more than 2 million unique users every month, with each user averaging more than 20 minutes per visit. The website is positioned outside the sporting website category by internet research firms, and this oversight does not consider the valuable...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2000) 2 (1): 2–13.
Published: 01 March 2000
... 19 01 2000 © 2000 by Winthrop Publications Limited 2000 licensed reuse rights only --> Sports Sponsorship Ambush Marketing Internet IJSMS 2/1 19/9/02 12:36 pm Page 11 An Interview with Timo Lumme, Quokka Sp Keywords: Sports Sponsorship, Ambush...
Journal Articles
International Journal of Sports Marketing and Sponsorship (1999) 1 (4): 2–15.
Published: 01 November 1999
...David Shani 11 10 1999 © 1999 by Winthrop Publications Limited 1999 licensed reuse rights only --> Sports Sponsorship Ambush Marketing Internet An Interview with Jeff Price, MasterCard International Keywords: Sports Sponsorship, Ambush Marketing...
