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Keywords: Model of a football value chain
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Journal Articles
Rosiane Serrano, Daniel Pacheco Lacerda, Ricardo Augusto Cassel, Aline Dresch, Maria Isabel Wolf Motta Morandi
International Journal of Sports Marketing and Sponsorship (2019) 20 (2): 258–275.
Published: 25 February 2019
... it is important to understand the structure. Thus, the purpose of this paper is to present a model of a football value chain and the managerial implications inherent to this chain. Design/methodology/approach This research used a field study as its methodology, developing a semi-structured questionnaire...
