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Keywords: Motive attribution
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Journal Articles
A machine learning approach to predict classification of fans’ attitudes toward sponsors
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2025) 26 (4): 843–861.
Published: 27 August 2024
... them to work in a higher-dimensional space where a separating hyperplane can be found even if the data isn’t linearly separable in the original space. Machine learning Hierarchical effects Sponsorship activation Motive attribution Fans’ attitudes classification The hierarchy...
