... significance and effect size. Findings Our results indicate that the National Basketball Association (NBA) Top Shot NFTs depicting Black players or Black/Mixed players trade for higher prices than those depicting White players, after controlling for other factors including on-court performance. While...

.... The purpose of this paper is to test these theories empirically by examining the marginal impact of skin tone on top selling jerseys. Design/methodology/approach This study makes use of an ordered probit regression analysis to examine the impact of NBA players’ skin tone on their jersey sales after...

...Liangjun Zhou; Jerred Junqi Wang; Xiaoying Chen; Chundong Lei; James J. Zhang; Xiao Meng Purpose Building upon the framework of glocalization, the purpose of this paper is to summarize the development of National Basketball Association (NBA) in Chinese market, explore its successful...

...Claudio M Rocha; Janet S Fink The purpose of this research was to investigate the effects of patriotism and identification with national players on identification with the NBA and, ultimately, with purchase intentions of league-related merchandise. Findings revealed that the interaction between...

... of the camp and analyses whether the NBA is meeting its objectives for development of the sport. NBA Africa HIV/AIDS Basketball Without Borders Dikembe Mutombo Going global: the NBA sets its sights on Africa Keywords NBA Africa HIV/AIDS Basketball Without Borders Dikembe Mutombo Jason Means & John...