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Keywords: NFTs
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Journal Articles
Why do consumers buy sports NFTs? – decoding consumer values and needs driving purchase intention
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2024) 25 (5): 1163–1184.
Published: 25 July 2024
...Joern Schlimm; Sebastiano Mereu; Christoph Breuer Purpose Over the past years, non-fungible tokens (NFTs) have sparked growing interest in the sport industry. NFTs are unique digital assets verified using blockchain technology. Each NFT has a distinct identifier that sets it apart from other...
Journal Articles
Taking fan engagement to a new level – assessing sports consumer interest in virtual environments and Web3 activations
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International Journal of Sports Marketing and Sponsorship (2023) 24 (5): 928–949.
Published: 25 August 2023
... applications comprising online games, NFTs and cryptocurrencies, to calculate a VE and Web3 Literacy Score for the purpose of this paper. However, the “umbrella term Web3” (Wang et al., 2022) could indicate a number of additional applications not considered in this research. Future studies could...
