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Keywords: National Basketball Association
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Journal Articles
Sports team success and managerial decisions: the role of playing-time concentration
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2024) 25 (2): 266–287.
Published: 08 January 2024
... two-way fixed effects regression models explaining observed variation in National Basketball Association team winning percentage over the 1999–2000 to 2018–2019 seasons show a significant association between managers’ allocation of playing time and team success. A one standard deviation change...
Journal Articles
Adopting A Relationship Marketing Paradigm: The Case of the National Basketball Association
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2001) 2 (4): 60–84.
Published: 01 January 2001
...Laura Cousens; Kathy Babiak; Trevor Slack This paper explores the adoption of a relationship marketing paradigm by the National Basketball Association. A contextualist framework was used to explore the context, content and processes of this change that evolved over a 17-year time period. Personal...
