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Keywords: Organismic integration theory
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Journal Articles
Predicting consumers' intentions to purchase eco-friendly athletic wear in a moderated model of individual green values and gender
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International Journal of Sports Marketing and Sponsorship (2022) 23 (2): 410–436.
Published: 01 October 2021
...Nisar Ahmed Channa; Beenish Tariq; Altaf Hussain Samo; Niaz Hussain Ghumro; Naveed Akhtar Qureshi Purpose Using three theoretical lenses − organismic integration theory (OIT), theory of values-belief-norm (VBN) and gender schema theory (GST) − this study aims to examine the effect of environmental...
Includes: Supplementary data
