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Keywords: Peer influence
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Journal Articles
Predicting consumers' intentions to purchase eco-friendly athletic wear in a moderated model of individual green values and gender
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International Journal of Sports Marketing and Sponsorship (2022) 23 (2): 410–436.
Published: 01 October 2021
... factors (environmental attitude, environmental concerns, perceived environmental responsibility and peer influence) on consumers' intentions to purchase eco-friendly athletic wear. Design/methodology/approach A sample of n = 380 Pakistani consumers was used to test hypothesized relationships...
Includes: Supplementary data
