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Keywords: Positive emotions
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Journal Articles
Examining relationships among process quality, outcome quality, delight, satisfaction and behavioural intentions in fitness centres in Malaysia
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International Journal of Sports Marketing and Sponsorship (2019) 20 (3): 374–389.
Published: 17 June 2019
... services). Based on Oliver’s (1999) explanation, actual behaviour is derived by behavioural intention. As the purpose of the current research was to investigate the fundamental procedure of loyalty formation, the attitudinal approach was utilized. Positive emotions Loyalty Cumulative experiences...
