Update search
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
NARROW
Format
Journal
Type
Date
Availability
1-2 of 2
Keywords: Professional Sport Franchises
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Sort by
Journal Articles
An Interview with Maggie White, Business Manager Olympic Games for the Australian Tourist Commission
International Journal of Sports Marketing and Sponsorship (2000) 2 (3): 9–19.
Published: 01 September 2000
... --> Sales Sponsorships Professional Sport Franchises Relationship Marketing Keywords: Olympic Games, event marketing, sport tourism, sponsorship, leveraging Maggie White, Business Manager Olympic Games for the Australian Tourist Commission Laurence Chalip, School of Marketing & Management, Griffith...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2000) 2 (2): 56–69.
Published: 01 June 2000
... Sales Sponsorships Professional Sport Franchises Relationship Marketing Keywords: Sales, Sponsorships, Professional Sport Franchises, Relationship Marketing William A. Sutton, University of Massachusetts, Amherst, USA Tel: 413 545 5058 Fax: 413 545 2425 e-mail: wasutton@sportstudy.umass.edu...
