Skip to Main Content
Tony Lachowetz
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

Business-to-Business Relationships and Sport: Using Sponsorship as a Critical Sales Event

Available to Purchase
John Clark, Tony Lachowetz, Richard L. Irwin, Kurt Schimmel
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2003) 5 (2): 38–53.
https://doi.org/10.1108/IJSMS-05-02-2003-B004
Published: 01 June 2003
View article titled, Business-to-Business Relationships and Sport: Using Sponsorship as a Critical Sales Event
Open the PDF for Business-to-Business Relationships and Sport: Using Sponsorship as a Critical Sales Event in another window
Add to Citation Manager for Business-to-Business Relationships and Sport: Using Sponsorship as a Critical Sales Event
Journal Articles

A Framework for Understanding Cause-Related Sport Marketing Programs

Available to Purchase
Tony Lachowetz, James Gladden
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2003) 4 (4): 27–47.
https://doi.org/10.1108/IJSMS-04-04-2003-B004
Published: 01 January 2003
View article titled, A Framework for Understanding Cause-Related Sport Marketing Programs
Open the PDF for A Framework for Understanding Cause-Related Sport Marketing Programs in another window
Add to Citation Manager for A Framework for Understanding Cause-Related Sport Marketing Programs
Journal Articles

Corporate Selling Activities and the Determinants of Corporate Partner Retention in the National Basketball Association (NBA)

Available to Purchase
Tony Lachowetz, William A. Sutton, Mark McDonald, Rodney Warnick, John Clark
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2002) 3 (4): 35–59.
https://doi.org/10.1108/IJSMS-03-04-2002-B005
Published: 01 January 2002
View article titled, Corporate Selling Activities and the Determinants of Corporate Partner Retention in the National Basketball Association (NBA)
Open the PDF for Corporate Selling Activities and the Determinants of Corporate Partner Retention in the National Basketball Association (NBA) in another window
Add to Citation Manager for Corporate Selling Activities and the Determinants of Corporate Partner Retention in the National Basketball Association (NBA)
Journal Articles

Eduselling: The Role of Customer Education In Selling to Corporate Clients in the Sport Industry

Available to Purchase
William A. Sutton, Tony Lachowetz, John Clark
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2000) 2 (2): 56–69.
https://doi.org/10.1108/IJSMS-02-02-2000-B006
Published: 01 June 2000
View article titled, Eduselling: The Role of Customer Education In Selling to Corporate Clients in the Sport Industry
Open the PDF for Eduselling: The Role of Customer Education In Selling to Corporate Clients in the Sport Industry in another window
Add to Citation Manager for Eduselling: The Role of Customer Education In Selling to Corporate Clients in the Sport Industry
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Please sign in to your personal account to gift article access.

Register

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Gift articles remaining: --

Gift article access

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Gift articles remaining: --

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses.

You have reached the limit of 10 links within a 30 day period.

Sharing Unavailable

Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.