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Journal Articles

Roles of sport and cause involvement in determining employees’ beliefs about cause-related sport sponsorship

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Yuhei Inoue, Cody T Havard, Richard L Irwin
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2016) 17 (1): 3–18.
https://doi.org/10.1108/IJSMS-02-2016-001
Published: 01 February 2016
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Journal Articles

Business-to-Business Relationships and Sport: Using Sponsorship as a Critical Sales Event

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John Clark, Tony Lachowetz, Richard L. Irwin, Kurt Schimmel
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2003) 5 (2): 38–53.
https://doi.org/10.1108/IJSMS-05-02-2003-B004
Published: 01 June 2003
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