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Journal Articles

Relationship Marketing and Interactive Fan Festivals: The Women's United Soccer Association's ‘Soccer Sensation’

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Elizabeth Jowdy, Mark McDonald
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2003) 4 (4): 10–26.
https://doi.org/10.1108/IJSMS-04-04-2003-B003
Published: 01 January 2003
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Journal Articles

Corporate Selling Activities and the Determinants of Corporate Partner Retention in the National Basketball Association (NBA)

Available to Purchase
Tony Lachowetz, William A. Sutton, Mark McDonald, Rodney Warnick, John Clark
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2002) 3 (4): 35–59.
https://doi.org/10.1108/IJSMS-03-04-2002-B005
Published: 01 January 2002
View article titled, Corporate Selling Activities and the Determinants of Corporate Partner Retention in the National Basketball Association (NBA)
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