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Keywords: Psychological discomfort
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2022) 23 (2): 326–345.
Published: 07 October 2021
... between consumers according to their psychological discomfort toward technology. Design/methodology/approach Data were collected using a structured questionnaire, and a total of 323 were included in the analysis. Partial least squares structural equation modeling (PLS-SEM) was utilized to test...
