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Keywords: Quasi experiment
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2022) 23 (4): 841–854.
Published: 28 April 2022
.... This study employs a quasi-experimental design. Quasi-experiments usually test the causal impact of treatments without random assignment. In this study, the Super Bowl advertisements act as the natural treatment. The release of the television ad during a Super Bowl provides a quasi-experimental setting...
