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Keywords: Replacing Successful Sponsors
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Journal Articles
International Journal of Sports Marketing and Sponsorship (1999) 1 (4): 49–55.
Published: 01 November 1999
...Lucy McCrickard; T. Bettina Cornwell 22 09 1999 © 1999 by Winthrop Publications Limited 1999 licensed reuse rights only Is It Possible To Replace a Successful Sponso Keywords: Replacing Successful Sponsors Is It Possible To Replace A Successful Sponsor? Received: 22 September...
