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Keywords: Running
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Journal Articles
The outcomes of social capital among event runners: quality of life considerations
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2023) 24 (5): 913–927.
Published: 23 August 2023
...Ran Zhou; Kyriaki (Kiki) Kaplanidou Purpose Mass participation sport events, such as running events, have the potential to foster social capital among event participants. The purpose of this study is to investigate the interrelationships among sport event participation, social capital and various...
Journal Articles
Sponsorship antecedents and outcomes in participant sport settings
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2019) 20 (1): 26–42.
Published: 17 May 2018
... at: tweddy@uwindsor.ca 13 05 2016 30 01 2017 09 11 2017 14 12 2017 22 01 2018 28 02 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Commitment Goodwill Image Running Sport sponsor Sponsorship continues...
