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Keywords: Sales
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2023) 24 (3): 500–518.
Published: 03 July 2023
...Liz Sattler; Megan Shreffler; Nels Popp; David Pierce Purpose The purpose of this exploratory study was to examine the workplace experiences of current and former underrepresented ticket sales employees. Design/methodology/approach The study utilized survey methodology to answer the research...
Journal Articles
An Interview with Maggie White, Business Manager Olympic Games for the Australian Tourist Commission
International Journal of Sports Marketing and Sponsorship (2000) 2 (3): 9–19.
Published: 01 September 2000
... --> Sales Sponsorships Professional Sport Franchises Relationship Marketing Keywords: Olympic Games, event marketing, sport tourism, sponsorship, leveraging Maggie White, Business Manager Olympic Games for the Australian Tourist Commission Laurence Chalip, School of Marketing & Management, Griffith...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2000) 2 (2): 56–69.
Published: 01 June 2000
... Sales Sponsorships Professional Sport Franchises Relationship Marketing Keywords: Sales, Sponsorships, Professional Sport Franchises, Relationship Marketing William A. Sutton, University of Massachusetts, Amherst, USA Tel: 413 545 5058 Fax: 413 545 2425 e-mail: wasutton@sportstudy.umass.edu...
