Keywords: Self-determination theory
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Journal Articles

Application of machine and deep learning techniques on sport non-fungible token tweets: exploration of perceived values and risks

Philip Kang, Yongjae Ko, Sangpil Youm, Yoonki Chun, Sean Davis, Daniel Connaughton
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2025) 26 (4): 862–883.
https://doi.org/10.1108/IJSMS-07-2024-0170
Published: 24 June 2025
... intelligence Natural language processing User-generated content Blockchain Machine learning Self-determination theory Non-fungible tokens (NFTs) represent ownership of unique digital items, such as crypto assets (Dowling, 2022). These items include texts, images, sound files, or videos, ranging from...
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Journal Articles

Predicting consumers' intentions to purchase eco-friendly athletic wear in a moderated model of individual green values and gender

Nisar Ahmed Channa, Beenish Tariq, Altaf Hussain Samo, Niaz Hussain Ghumro, Naveed Akhtar Qureshi
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2022) 23 (2): 410–436.
https://doi.org/10.1108/IJSMS-12-2020-0215
Published: 01 October 2021
... 2021 10 09 2021 10 09 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Green purchase behavior Environmental attitude Environmental concern Peer influence Self-determination theory Organismic integration theory The past...
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Includes: Supplementary data
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