... of fit of the measurement model. The mediation analysis was performed at the end of the study. Findings The results supported the impact of one of the esports involvement dimensions (i.e. self-expression) on both perceived fit and esports viewers’ intentions to buy sponsors’ products. Involvement...

... and purchase intention. This study adopted an integrated perspective to explore the effects of perceived usefulness, perceived ease of use and self-expression on consumers' continued use of running apps. Design/methodology/approach Convenience sampling was conducted among consumers in Taiwan (n...