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Keywords: Social benefits
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2026) 27 (3): 563–582.
Published: 30 December 2025
... in smaller, less urbanized regions, this study offers empirical evidence on localized housing market effects in a non-Western context and assesses the broader, often untested, economic and social benefits of the Olympics. Design/methodology/approach Employing the synthetic control method, this study...
