...Yoonki Chun; Yulsoo Ji; Sujin Park Purpose This study examines how automated officiating affects fans' attribution of negative game outcomes and team satisfaction, with particular attention to the role of team identification. Drawing on Social Identity Theory and Attribution Theory, we propose...

... by drawing on the source credibility model, social identity theory and S-O-R framework. Design/methodology/approach The study utilized an online survey conducted through Qualtrics survey software to validate the proposed framework. The sample (N = 612) consisted of viewers of a Turkish esports...

... differences in motivation for sport consumption between specific racially marginalized groups, LGBTQ + community members, and intersectional racial and LGBTQ + identities within college athletics. Diversity Inclusive marketing Sport consumption behavior Underrepresented minority Social identity theory...

...Sungkyung Kim; Argyro Elisavet Manoli Purpose With the remarkable advancements in information and communication technologies, comprehending online sport fan communities is being pushed further up in the agenda of sport teams worldwide. Based on social identity theory, the main purpose...

...Faheem Gul Gilal; Naeem Gul Gilal; Beenish Tariq; Rehman Gul Gilal; Rukhsana Gul Gilal; Zhenxing Gong; Nisar Ahmed Channa Purpose Using two theoretical lenses – social identity theory and generation cohort theory – the present study analyzes the influence of sport motivations (i.e., patriotism...

... effects among multiple identities need more scholarly attention. Identity is an essential factor used to understand sport consumers' behavior. The basic tenets of social identity theory — ingroup favoritism and outgroup discrimination (Hogg et al., 1995) —play an essential role in sport...

... are based on social identity theory paradigm. Furthermore, the moderating effects of social influence and a multi-country data are unique to this study. Finally, in previous studies, football fans’ motivation and test-match cricket fans’ motivations are studied, hence one-day cricket as a context is also...