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Keywords: Social leverage
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Journal Articles
Drivers of the perceived social impact of the Super Bowl: mediation and moderation analyses
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2023) 24 (5): 837–852.
Published: 04 July 2023
...Ji Wu; Madeleine Orr; Yuhei Inoue; Yonghwan Chang Purpose Building on the social leverage model (SLM), this study aims to examine the influence of event-related attributes on residents' perceived social impact of a major sport event, as mediated by event involvement. It also investigates...
