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Keywords: Spill-over
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2025) 26 (1): 37–55.
Published: 06 September 2024
... Emerald Publishing Limited Licensed re-use rights only Event impact Event sponsorship Social exchange theory Residents Spill-over Sponsorship significantly drives revenue in the sports industry, providing an innovative alternative to traditional marketing (Baim et al., 2021...
