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Keywords: Sponsorship ROI
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2018) 19 (1): 41–57.
Published: 05 February 2018
... there is the potential for the opposite effect to occur, considering the smartphone usage levels of fans during sport events. Consumer behaviour Brand integration Multiscreening Sponsorship ROI Sport identification The ways in which sport fans consume the televised broadcasts of their favorite teams...
