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Keywords: Sponsorship objective
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2024) 25 (3): 465–482.
Published: 06 February 2024
... 2024 Emerald Publishing Limited Licensed re-use rights only Sponsorship motive Sponsorship objective Elite sport Grassroots sport In recent years, Chinese sports industry has experienced a significant growth. According to the General Administration of Sport of China (2021a...
