Update search
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
NARROW
Format
Journal
Type
Date
Availability
1-2 of 2
Keywords: Sponsorship-linked marketing
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Sort by
Journal Articles
International Journal of Sports Marketing and Sponsorship (2026) 27 (1): 135–153.
Published: 11 August 2025
... Publishing Limited Licensed re-use rights only Value co-creation Service-dominant logic Doping Sponsorship-linked marketing Engagement platform Only recently, value creation in sponsorships has been theoretically conceptualized from a service-dominant logic (SDL) perspective (Cornwell...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2000) 2 (2): 39–55.
Published: 01 June 2000
... the negative impact of advertising and sponsorship clutter on individuals' recall and recognition of sponsors. 03 05 2000 © 2000 by Winthrop Publications Limited 2000 licensed reuse rights only Sports Promotion Advertising communications Sponsorship-linked marketing T. Bettina...
