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Keywords: Sport customer experience
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2026) 27 (6): 84–110.
Published: 20 August 2026
... of the CC BY 4.0 licence. Service quality Sport customer experience Sport event quality Sport service quality Sport tourism quality For more than 3 decades, Service Quality (SQ) has been one of the most widely studied constructs in sport management and marketing research (Crompton...
