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Keywords: Sport industry
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2025) 26 (4): 694–712.
Published: 15 April 2025
... acceptance Sport industry Artificial intelligence Technology Artificial intelligence (AI) takes a prominent place in sports analytics, sport business, and sport marketing (Chmait and Westerbeek, 2021 ; Nahavandi et al., 2022 ; Naraine and Wanless, 2020). For example, AI in sports finds...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2018) 19 (2): 178–193.
Published: 08 May 2018
...Yan Wang; James J. Zhang; Nathan David Pifer; Minkil Kim Purpose The purpose of this paper is to examine the key factors that affect the formulation of regional strategies for developing and advancing the sport industry in China. Design/methodology/approach Guided by the comparative advantage...
