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Keywords: Sport service quality
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2026) 27 (6): 84–110.
Published: 20 August 2026
...Nicholas D. Theodorakis Purpose Despite its extensive use, the conceptual foundations and operationalization of service quality in sport remain insufficiently clarified. Therefore, the purpose of this study was to delineate the specific evaluative judgments that constitute sport service quality...
