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Keywords: Sport tourism
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Journal Articles
Push–pull analysis: the mediating role of promotion types relative to visit intention to a sports museum
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2022) 23 (2): 346–368.
Published: 13 December 2021
...Brian H. Yim; Mark R. Lyberger; Doori Song Purpose Although sport museums are considered an important sector in nostalgia sport tourism, annual visitations of the major sport Hall of Fames (HoF) have been decreasing, often resulting in operational and financial difficulties for the HoF...
Journal Articles
Exploring the effects of the COVID-19 pandemic on sport tourism
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International Journal of Sports Marketing and Sponsorship (2022) 23 (3): 527–546.
Published: 29 September 2021
... is to explore the management procedures undertaken by sport tourism stakeholders during the COVID-19 pandemic in Indiana, USA, a state that relies heavily on sport tourism for its economic vibrancy. Design/methodology/approach A constructivist grounded theory approach was adopted. In-depth semi-structured...
