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Keywords: Sport tourism marketing
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2022) 23 (4): 727–747.
Published: 17 January 2022
... to the domain of CC in sport participant and leisure research and provide significant implications for the sport tourism marketers. Consumption to elevate social status has led to the strong performance of luxury goods in emerging Asian economies, particularly China (Tsang, 2016). China is estimated...
