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Keywords: Sporting goods
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2024) 25 (3): 641–663.
Published: 25 March 2024
...Michael Fuchs; Guillaume Bodet; Gregor Hovemann Purpose While consumer preferences for sporting goods have been widely researched within sport management, literature is lacking on aspects of social and environmental sustainability. Accordingly, this study aims to investigate the role of social...
