..., sport management scholars have paid limited attention to two important cultural factors: ethnic identity and acculturation. The paper aims to discuss this issue. Design/methodology/approach – This study attempted to examine a comprehensive sport consumption model for Asians by testing theoretical...

...Kevin K Byon; Michael Cottingham; Michael S Carroll This study examines the relationship between spectator motivation and sports consumption behaviours in the context of an adaptive sport. Respondents were spectators from five matches held in the Midwest United States involving registered United...