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1-6 of 6
Keywords: Stakeholder theory
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Journal Articles
International Journal of Sports Marketing and Sponsorship 1–16.
Published: 16 December 2025
... the esports industry and corresponding research trends. Through the lens of stakeholder theory, this review elucidates the relationships between these challenges and the esports stakeholders, as well as the roles each stakeholder plays in addressing them. By presenting research gaps and future research...
Includes: Supplementary data
Journal Articles
International Journal of Sports Marketing and Sponsorship (2026) 27 (2): 351–372.
Published: 07 October 2025
... emerge from structured inquiry rather than rigid ideologies, particularly during moments of uncertainty and competing values. Stakeholder theory (Freeman et al., 2010) provides the structure for determining whose voices and interests should be considered during this inquiry process, extending...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2025) 26 (6): 66–83.
Published: 03 February 2025
... research was to explore the perceptions of A-League Men’s active supporters regarding an athlete wellbeing programme. Design/methodology/approach Informed by stakeholder theory, active supporters of the A-League provided their perceptions of the Player Development Programme (PDP) – the athlete...
Journal Articles
Ricardo Roseira Cayolla, Marco Escadas, Rui Biscaia, Timothy Kellison, Joana A. Quintela, Teresa Santos
International Journal of Sports Marketing and Sponsorship (2023) 24 (2): 395–421.
Published: 24 January 2023
... to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Sport ecology Marketing Consumer behaviour Corporate social responsibility Stakeholder theory Football Environmental...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2017) 18 (4): 400–417.
Published: 06 November 2017
... strategies to press the NBA and AEG to further reduce their involvement in the MasterCard Center’s operations. Second, Bloomage used cultural differences to justify the need to reduce its reliance on the NBA and AEG. Originality/value The study adds to the literature on stakeholder theory and sport...
Journal Articles
Xiaoyan Xing, Anthony G. Church, Norm O'Reilly, Ann Pegoraro, John Nadeau, Louise Heslop, Benoit Séguin
International Journal of Sports Marketing and Sponsorship (2008) 9 (4): 77–91.
Published: 01 July 2008
... Olympic Games host city Olympic bid marketing stakeholder theory event management Olympic Games host and bid city marketing: exploring issue management in the relationships among event stakeholder groups RESEARCH PAPER Keywords sports marketing Olympic Games host city Olympic bid marketing...
