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Keywords: Structural Equation Modelling (SEM)
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Journal Articles
Examining the effects of team identification, e-service quality (e-SQ) and satisfaction on intention to revisit sports websites
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International Journal of Sports Marketing and Sponsorship (2013) 14 (4): 2–19.
Published: 01 July 2013
... between each construct. The Structural Equation Modelling (SEM) results with a convenience sample of 409 college students reveal that team identification has a positive and significant effect on e-SQ,satisfaction and revisitation. In addition, satisfaction is found to be a mediator between e-SQ...
