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Paul M Pedersen
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Journal Articles
The impact of banner ads on consumer attitude and purchase intention toward golf products: using product classification and contextual congruity
Available to Purchase
International Journal of Sports Marketing and Sponsorship 1–18.
Published: 24 February 2026
Journal Articles
Comparing emotional and rational appeals in CSR messaging for sport products
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International Journal of Sports Marketing and Sponsorship 1–21.
Published: 13 November 2025
Journal Articles
Pre-post examination of residents’ destination image toward mega event hosting country with strained bilateral relations
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2025) 26 (1): 76–91.
Published: 27 September 2024
Journal Articles
Identifying online sports betting motivations associated with betting intention
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2024) 25 (4): 705–731.
Published: 29 April 2024
Journal Articles
Machine learning prediction of factors affecting Major League Baseball (MLB) game attendance: algorithm comparisons and macroeconomic factor of unemployment
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2024) 25 (2): 382–395.
Published: 08 February 2024
Journal Articles
Understanding purchasing intentions in secondary sports ticket websites
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International Journal of Sports Marketing and Sponsorship (2014) 16 (1): 35–49.
Published: 01 October 2014
Journal Articles
Examining the effects of team identification, e-service quality (e-SQ) and satisfaction on intention to revisit sports websites
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International Journal of Sports Marketing and Sponsorship (2013) 14 (4): 2–19.
Published: 01 July 2013
Journal Articles
Brand associations in the fitness segment of the sports industry in the United States: extending spectator sports branding conceptualisations and dimensions to participatory sports
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International Journal of Sports Marketing and Sponsorship (2012) 14 (1): 29–45.
Published: 01 October 2012
Journal Articles
Communicating with consumers through video games: an analysis of brand development within the video gaming segment of the sports industry
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International Journal of Sports Marketing and Sponsorship (2009) 10 (2): 39–52.
Published: 01 January 2009
Journal Articles
Market segmentation in the K-League: an analysis of spectators of the Korean Professional Soccer League
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International Journal of Sports Marketing and Sponsorship (2007) 8 (2): 26–43.
Published: 01 January 2007
