Keywords: Ticket sales
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Journal Articles
Journal Articles
International Journal of Sports Marketing and Sponsorship (2020) 21 (2): 205–223.
Published: 14 April 2020
...Nels Popp; Jonathan A. Jensen; Chad D. McEvoy; James F. Weiner Purpose The purpose of the study is to ascertain whether sport organizations which outsource ticket sales force management outperform sports organizations which manage their ticket sales force internally, relative to ticket revenue...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2020) 21 (3): 527–541.
Published: 02 April 2020
... of schools (urban vs. suburban, large vs. small), it is worth noting that the sample location may be a limitation for the overall applicability. Practical implications The manuscript includes practical applications for marketers and ticket sales staff. Digital (mobile) ticketing is on the rise...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2017) 18 (2): 212–227.
Published: 02 May 2017
... media impact on firms are measures of website traffic, repeat visits, and the number of followers or friends. © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only USA Social media Sports marketing College athletics marketing Ticket sales...

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