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Journal Articles
International Journal of Sports Marketing and Sponsorship (2022) 23 (1): 1–17.
Published: 12 March 2021
... games in the USA. Design/methodology/approach Data were collected through four focus groups with 37 total participants and were analyzed through qualitative content analysis. Findings The results show that participants in a collaborative consumption experience perceive four types of value...
Journal Articles
Journal Articles

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