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Keywords: Value
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2022) 23 (1): 1–17.
Published: 12 March 2021
... games in the USA. Design/methodology/approach Data were collected through four focus groups with 37 total participants and were analyzed through qualitative content analysis. Findings The results show that participants in a collaborative consumption experience perceive four types of value...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2018) 19 (4): 384–395.
Published: 23 May 2018
...Mónica Haro-González; Raquel Pérez-Ordás; Alberto Grao-Cruces; Román Nuviala; Alberto Nuviala Purpose The purpose of this paper is to determine how an instrument – designed to assess quality, value, and satisfaction – works, and compare results obtained in female users of unisex sports services...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2003) 5 (1): 3–23.
Published: 01 March 2003
...Hans M. Westerbeek; David Shilbury This paper advances our understanding of the relationship between quality, value and satisfaction in the context of spectator sport services. This is achieved through an analysis and examination of relevant secondary data culminating in a conceptual model...
