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Keywords: Value chain
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Journal Articles
Rosiane Serrano, Daniel Pacheco Lacerda, Ricardo Augusto Cassel, Aline Dresch, Maria Isabel Wolf Motta Morandi
International Journal of Sports Marketing and Sponsorship (2019) 20 (2): 258–275.
Published: 25 February 2019
...Rosiane Serrano; Daniel Pacheco Lacerda; Ricardo Augusto Cassel; Aline Dresch; Maria Isabel Wolf Motta Morandi Purpose Football is deployed into various segments and consists of a complex value chain, with interrelationships and circularities. It is relevant in various segments and therefore...
