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Keywords: Video assistant referee
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Journal Articles
Effectiveness of sponsoring the video assistant referee system: a comparative exploratory study
Open Access
International Journal of Sports Marketing and Sponsorship (2023) 24 (2): 221–240.
Published: 21 September 2022
...Manuel Alonso Dos Santos; Manuel J. Sánchez-Franco; Eduardo Torres-Moraga; Ferran Calabuig Moreno Purpose This study explores the effect of video assistant referee (VAR) sponsorship on spectator response and compares it with advertising and conventional sponsorship. Design/methodology/approach...
