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Keywords: Web3
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Journal Articles
Taking fan engagement to a new level – assessing sports consumer interest in virtual environments and Web3 activations
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International Journal of Sports Marketing and Sponsorship (2023) 24 (5): 928–949.
Published: 25 August 2023
...Joern Schlimm; Christoph Breuer Purpose This paper explores sports consumer interest in virtual environments (VE) and Web3 activations, specifically how the level of psychological involvement, consumers' generational cohorts and previous experience with VE and Web3 activations influence consumer...
