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Keywords: Wellness
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Journal Articles
Sport consumers: perceiving and enjoying danger in American football
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2023) 24 (5): 853–870.
Published: 13 July 2023
... rights only Sport Concussions Wellness Consumer behavior Fan experience On Thursday, September 29, the quarterback of the Miami Dolphins, Tua Tagovailoa, sustained a severe concussion after being tackled in a game against the Cincinnati Bengals. The injury, watched by millions of football...
