...Shiyi Luo; Lazaro Mediavilla Saldaña; Kostas Alexandris; Evelia Franco Purpose The winter sport market is one of the fastest-growing sectors in the tourism industry; however, winter sport participation has declined in recent years, making the retention of tourist loyalty a critical challenge...

... derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at http://creativecommons.org/licences/by/4.0/legalcode Nordic skiing Winter sports Risk management...