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Keywords: World cup
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2025) 26 (1): 76–91.
Published: 27 September 2024
.../approach Surveys were collected before and after the World Cup to assess any changes among Georgians with regard to their views on Russia and intentions to visit. Findings The results showed a significant change in Russia’s pre-perceived cognitive image related to reputation, respect and development...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2018) 19 (3): 258–275.
Published: 30 May 2018
...Yan Feng; Jia Lu; Yeujun Yoon Purpose Experiences of high quality games between top-class sports teams could influence sports fans’ decision to attend the domestic sports games. For example, soccer fans who watched the World Cup games between the best national teams are likely to be disappointed...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2006) 7 (3): 28–39.
Published: 01 March 2006
... is used to interpret the phenomenon that sponsoring events exhibiting a good image fit with the brand can strengthen brand awareness. Since consumers' perceptions of the FIFA World Cup/official partners image fit enhance the brand awareness of sponsoring brands, the results have implications for the FIFA...
