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Keywords: Zero latency
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2025) 26 (2): 273–278.
Published: 30 April 2024
...Andrew C. Billings Purpose The purpose of this essay is to explore the ramifications of Web 3.0 on sports media and the desire for the ultimate fan experience. Design/methodology/approach The essay explains how Web 3.0 will influence (1) the social TV experience, (2) the drive for zero latency...
