... and stadium giveaways on paid game attendance. Findings Results reveal that special-ticket packages increase paid attendance by 8%, while stadium giveaways by as much as a 13%. Originality/value This is the first empirical evidence that special-ticket packages significantly influence demand, offering...

...Juho Park; Junghwan Cho; Alex C. Gang; Hyun-Woo Lee; Paul M. Pedersen Purpose This study aims to identify an automated machine learning algorithm with high accuracy that sport practitioners can use to identify the specific factors for predicting Major League Baseball (MLB) attendance. Furthermore...

...Kurt C. Mayer; Eric Hungenberg Purpose The purpose of this paper was to explore a new sport attendance behavior spectrum framework where sport consumer behavior is not derived from just a dichotomy of a motivator positively impacting attendance or a constraint negatively impacting attendance...

...Chen-Yueh Chen; Yi-Hsiu Lin; Yen-Kuang Lin The Chinese Professional Baseball League (CPBL) experienced a rapid decline in attendance after the mid 1990s. In this study, market demand analysis is used to discover the causes of variation in CPBL attendance from 1990 to 2008. The ordinary least...

...Larissa Davies; Richard Coleman; Girish Ramchandani A feature of many non-elite sports events, especially those conducted in public places, is that they are free-to-view. The article focuses on the methodological issue of estimating spectator attendance at free-to-view events and the consequences...

...Michael A. Levin This paper investigates the role of competitive balance among teams in a league in predicting attendance at spectator sporting events. It also controls for the demographic and economic characteristics of the league's markets, and changes in the number of teams in the league...

...Angel Barajas; Ignacio Urrutia This paper explains the concept of support as an economic driver of football. It begins with a theoretical approach to the concept of support and a review of the literature relating to support, fan typology and factors that determine attendance at stadia. Next...

...Larry Neale; Daniel Funk This study examined how different factors contribute to attitudes and the behaviour of spectators attending an Australian Football League game. The results revealed that four factors - Team Interest, Vicarious Achievement, Excitement and Player Interest - were successful...

...Daniel C. Funk; Makoto Nakazawa; Daniel F. Mahony; Robert Thrasher This paper examines the impact of the national sports lottery (toto) in 2001 and the 2002 FIFA World Cup for the Japan Professional Soccer League - J. League. In 2001 J. League attendances grew dramatically and were sustained...

...). A convenience sample of college fans of a university woman's basketball team is used. The results suggest both identity salience and enduring involvement may be useful as segmentation variables for sports marketers © 2000 by Winthrop Publications Limited 2000 licensed reuse rights only Attendance...